90-day breakout plan
Double down on evidence teardowns and packaging systems. Use Shorts as a funnel. Kill lifestyle for 90 days. Ship one long-form hero each week with a metric target.
Evidence teardowns
Highest view and comment density. Keep this as the spine of the channel for the next 90 days.
Packaging systems
CTR is a proven strength. Turn one-off hits into a repeatable war-room format.
Operator workflows
Process videos retain well and build authority. Re-package under stronger titles.
Shorts distribution
Use Shorts as a funnel, not the core product. Cap time so long-form stays primary.
Cadence rules
- 1 long-form hero every Tuesday (10–14 min)
- 2–3 Shorts tied to the hero (hooks / clips)
- 1 community or live audit touchpoint every other Sunday
- No lifestyle, day-in-the-life, or motivation-only uploads
- Every title must name a metric, number, or before/after
Average 12K+ views on long-form heroes and hold impression CTR above 8% for 8 consecutive weeks.
Next 4 weeks
Week 1
Week 2
Week 3
Week 4
Packaging is your unfair edge
Impression CTR sits at 7.8% (+1.3pp). Protect it with war-room content and stricter title tests.
Lifestyle content dilutes the niche
One lifestyle upload dragged retention to 41% and CTR to 4.1%. Park that format for 90 days.
Comments want plans, not pep talks
Plan/calendar language dominates recent comments. Your next hero video should ship a sequence, not a mindset.